We turn chat threads into the world's most personal storefront.
Smartly Craft is a hybrid-NLP commerce platform where AI agents and humans share a single inbox — selling, supporting and shipping inside WhatsApp and Instagram.
Make every brand feel one DM away.
For most teams, chat is a chore. For us, it's the highest-intent surface a brand owns — and the one most starved of real tools.
We started Smartly Craft because the gap between “I replied” and “they bought” was full of copy-paste, missed messages and broken flows. We're closing that gap with agents that understand catalog, context and conversation — and ship revenue you can measure.
Every feature we ship answers a single question: does this turn a thread into trust, and trust into a transaction?
What we believe.
Hybrid intelligence
We pair deterministic flows with LLM reasoning so every reply is fast, grounded and on-brand.
Human-first AI
Bots open the door; humans close the deal. Our handoff is invisible to the customer.
Built for global commerce
27 regions, 38 languages, native WhatsApp & Instagram — designed for cross-border teams.
Opinionated, not rigid
We ship strong defaults so non-technical teams move fast, with knobs for power users.
Four years, one obsession.
Founders ship the first WhatsApp catalog bot for a D2C apparel brand. 38% cart recovery in week one.
Hybrid-NLP engine goes live. Smartly Craft expands to Instagram DMs, opens APAC and EU regions.
1,000+ brands. Native commerce, automations and analytics suite reach general availability.
Agent OS launches. AI agents that resolve, recommend and transact end-to-end inside the chat.
Want to see what we ship next?
Join the brands selling inside the conversation, not around it.